Life led me here
HYPE WOMAN
Systems queen
Business educator
PODCASTER
speaker
As a coach, educator, and founder of two thriving, industrial-style salons in Switzerland. I’ve spent years building businesses that don’t rely on hype or high street foot traffic. My salons are hidden, yes, but they are unforgettable. Why? Because they’re built on strong culture, solid systems, and leadership that actually works. And yours should be too.
I didn’t always have the salons, the powerhouse team, or the kind of business that runs without me.
At 24, I packed a suitcase and moved from Australia to Switzerland. No job lined up, no plan, and definitely no grasp of the language. Just a pair of scissors and that wild, naïve kind of hope that maybe I could build a life here.
I landed a job, hustled, and quickly became fully booked, one of the busiest stylists in my area. But what I really paid attention to was the leadership. Watching closely, I saw the kind of boss I never wanted to be.
Eventually, I opened my first space. Not on the high street, but completely hidden. A spacious, industrial salon that thrives on reputation and runs on bold systems.
Now, there are two of them, and they’ve become the kind of salons people talk about.
now i use my story to help change yours
I know what it takes to build a salon that people talk about, stay loyal to, and want to work in because I have done it. I have built two salons that do not just run. They thrive. Even when I am out of the country for months at a time. And I do it all without working behind the chair.
That is not luck. That is leadership, structure, and a strong culture working together. Whether you are leading a team, training apprentices, or figuring out how to actually enjoy being the boss, I am here to help you build a salon that runs with purpose and staying power.
No burnout. No guesswork. Just real leadership built from the ground up.
STEAL MY TOOLS
leadership launchpad
Your salon doesn’t need more hustle. It needs stronger leadership. Jump on the waitlist for Leadership Launchpad and be the first to access the tools, structure, and strategies to lead a business you’re proud of.
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"I built a team, a brand and a business in a language I barely spoke"
"I built a team, a brand and a business in a language I barely spoke"
I knew my stylist was going to quit before she did.
Every year, I give my team a check-in that goes deeper than small talk. Their answers reveal everything I need to know about their mindset, motivation, and whether they’re thinking about leaving.
Want to know what your team’s really thinking? Get the exact check-in I use.
FREE download ↓
Ten Tricks for
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FREE download ↓
If your books aren’t filling and clients aren’t rebooking, your consultation is the problem. Get my free training video and learn how to fix it.
If you don’t set the rules, your team will make their own. Grab my Salon Handbook Guide and finally get everyone on the same page.
free stuff
The checklist every salon owner needs.
We've all had that moment, the one where a stylist suddenly quits, and you never saw it coming.
I don’t have those moments anymore. Steal my exact Staff Check-In and start leading with insight.
Struggling to build loyal clientele?
The Loyalty Guide gives you the exact framework to create a seamless consultation experience that keeps clients loyal to your salon.
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Hate creating systems?
I did it for you.
The Salon Handbook Guide is the exact framework you need to build a smooth-running, high-performing team. Stop putting out fires and start running your business with confidence.
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